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CASE

STUDIES

Nakkia Gold 

The Opportunity

As pop culture became heavily influenced by urban music and fashion, Saban Music Group signed Nakkia Gold as their first non-Latin artist.  Pi joined forces with Saban Music Group and Nakkia Gold to secure opportunities for the star to rise to fame during a global pandemic and racial unrest. 

The Results

Pi secured mainstream press coverage, brand partnerships, and music festival performance opportunities for Nakkia Gold. Her single, "Justice (Get Up, Stand Up)," featuring Wiz Khalifa and Bob Marley & The Wailers garnered over 5.5M on YouTube. 

 

Honoring her push for social reform and leveraging her single "Justice," Pi secured several mainstream media outlets like Good Morning America, Black News Channel, AP News, NPR, AllHipHop, Flaunt Magazine, and more! 

 

Pi connected Nakkia Gold with leading grassroots organizations such as Social Justice Learning Institute, National Urban League, Black Child Development Institute, and Hip Hop Caucus. These partnerships landed Nakkia paid performances as a headliner at the JUSTICE Fest and the World Peace Music Festival. 

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Life After Sports

Toy Drive & Drive-In Event

The Opportunity

As the pandemic continued to intensify across the globe, it became imperative to help children and families in need during the holiday season. Pi teamed up with Snoop Dogg’s son Cordell Broadus and inspiring filmmaker Kameron Powell on a unique drive-in and toy drive event for kids involved in the Snoop Youth Football League. The iconic Sports Academy along with Ethika and Tsu Social were a few of the sponsors to join our cause.

The Results

Pi played an integral role in the PR and production of the event from securing press coverage, sponsorship, donations, and vendor involvement. More than 50 inner-city kids attended the event which was held at the Sports Academy. Everyone enjoyed a fun full-filled holiday-themed evening of food, drinks, a movie screening, celebrity guest appearances, and gift-giving from the comfort and safety of their own vehicles.

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